Wednesday 17 August 2011

SERPs As a Major Factor For Measuring a Successful SEO Campaign

SERPs As a Major Factor For Measuring a Successful SEO Campaign

By John Eleandre Berones


Experts in SEO understand that when the client signs an SEO contract, they want:
• Page 1 positioning and 1 ranking within the search engines, as well as
• Loads of target traffic together with conversions happening regularly.
Yet we also are aware that whenever we start working upon an SEO campaign, we adhere to the certain techniques of on-page and off-page factors;and after routine monitoring as well as measuring of your analytics, we attempt to attain the following objectives detail by detail:
• Boost the visibility throughout the web
• Work on websites creating it to be more rich in content plus error free HTML
• Solve cannonical problems
• Remove duplicate content issues
• Put more significance to the images of your website
• Work on a number of other technical facets of the website like 404 pages, HTTP headers, and 301 redirects
• Help establish a web based brand
• Assist and set up a good online reputation
The definitive goal is always to achieve targeted traffic and that we are all aware a higher CTR is possible whenever your site ranks on page 1 and ideally on first three positions. So the SERPs are crucial.
I acknowledge that rankings can't be guaranteed. Every site differs with the SEO specific perspectives and also the time taken up to achieve high rankings differ from site to site. A holistic strategy is required whenever we focus on a SEO campaign and that we should be discussing quality website visibility if we endorse genuine SEO.
But rankings being a factor for ascertaining the success of your SEO campaign in the long run can't be eliminated totally. In the end it's the targeted traffic plus conversions which generate a web based business.
So what needs to be the approach in the SERPs being a metric?
There needs to be a strategy. We concentrate on long tail keywords and keywords which has a local intent first. Then we could gradually observe that the pages which are focused on head terms also get the opportunity to rank.With time, the website starts gaining the essential natural links as well as gets promoted on social media thereby increasing the link graph and the social graph.
So SERPs, though not stable needs to be mentioned in the monthly SEO reports even if your site is on page 18 for any certain keyword.
What is significant to remember is:
• Does it improve in a period of time?
• Does it continue to be stable? or
• Is it moved from page 18 to page 80 because of an algorithm update?
One particular goal of SEO is to improvise the website to conform itself to all these algoquakes and keep the search engine presence intact, and also rankings as high as possible.
So, SERPs are essential. SEO is equipped with a wider connotation however the basic goal of ranking high can't be totally eliminated. The goal hasn't changed the approach towards attaining it, as it is simply evolving.
ISBX is a mobile app developer and SEO company based in Los Angeles providing dedicated Search Engine Optimisation services to achieve valuable presence in search engines via SEM LA. ISBX has also earned sound reputation in the field of mobile application development.

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