Monday 15 August 2011

SEO Back Linking - Part Of The Game?

SEO Back Linking - Part Of The Game?

By James Ed


The notion of competitor back linking in Digital Marketing has quite the strong following amongst the SEO community. Owing to its frequent usage, people are de-masking it while in the phase of discovering it.
For the company/agency unfamiliar with this concept in Internet Marketing, competitor link research is a shrewd resort where you review your competitors' back links as a part of your link construction. To say the least, there are innumerous ways to apply this approach. However, the best pick is to visit places that are already well knit.
- Don't wonder if you find a lot of pages linked to your competitors. There's a great opportunity for you to get linked to it.
- As a gesture of professional courtesy in Digital Marketing, don't go on a link posting spree when you've found blogs/forums that link to your competitors. At first, post some comments of appreciation and acknowledgement so that it's not a big deal if you put up your links later on. A little contribution could get you through with this situation. Do read the rules and regulations of its Internet Marketing issue to check if it provides a condition of writing a certain number of posts before you can post your links.
- You should survey content websites and endeavor to produce coherent content. With this measure, not only can you link it to your website, you can also persuade them to the fact that your content outweighs the competitor's content in many aspects for Digital Marketing.
- Search for websites that used to link to you or to your competitors on a network. Make major amendments to your content and then try to sell it to the consultancy to see if he can get you back in the business.
- One other effort to be made in Digital Marketing is to investigate the directories that link to your competitors to see if you can get in.
- While browsing through your competitor's link, you might run through some broken links. You can put that to your benefit for Digital Marketing. Track the broken link and report it to the site owner. Make a request to replace those links with one of your own.
- Go through your own back links to look up sites that link to you with URL's or junk anchor text like "click here". Get in touch with them to alter the keywords.
- Try to search the wiki page that is linked to your competitor and try to get yourself added to that page.
Qudos digital is a leading digital marketing agency provides consultation and information on digital marketing strategies.

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