Search Engine Optimization of a Magento Website

Search Engine Optimization of a Magento Website



By Tijana Bocanin

When you have a Magento store, it's essential that people find you on the Internet when they are looking for products you happen to be selling. You should start thinking about this fact even before you get your online store up and running, but even if you haven't thought much about this it's never too late to start optimizing your store for search engines.

First of all you have to choose wisely among many of the Magento templates on offer. They are all in a way different and this could be significant when we are talking about search engine optimization. Next, you have to choose modules you will include, and you can include some of the modules that will help you with SEO since there are a few on Magento Connect.

It's necessary that you go over a few steps in the Magento admin section in order to set some of the parameters for SEO. Starting from the URLs, it is recommendable that you turn off the Add Store Code to URLs function. This way your URLs become more search engine friendly. It's important that even your URLs contain as much specific content as possible, because, especially lately, search engines are starting to pay more attention to the URLs than before.

In Magento, the default page title is Magento Commerce. You will need to change this as well. Go to script admin area ->System -> Configuration -> Design -> HTML Head. Enter the one chosen in the Default Title field. It will be used for non-content pages without custom title. If you want your web store name to appear in all pages' titles put it in the Title Suffix field, but this is not recommendable. Put your most important keywords as close as possible to the beginning of the title because that's the first and probably the only part search engines as well as customers will take into consideration. Keep the "Default Description" and "Default Keywords" empty."Default Robots" should be set to "INDEX, FOLLOW" for everything but a non-production environment.

Once you've given each CMS page a good content, pick a SEF URL Identifier and page title for each of them, and go to the Meta Data tab to write a description for each CMS page that you want to be ranked. But make sure you write your own descriptions with targeted keywords, because if you do that automatically with a tool, it's basically the same as allowing Google to put any snippet it likes from the site.

These are just some of the basic things you have to pay attention to. You will have to optimize the content of your pages through the use of keywords and category optimization. This can be further related to social media marketing or other types of marketing. Just stay away from the traps of black hat SEO (ways of optimization that are not allowed) and you will see a steady increase in your conversion rate.

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