Does Being On Page One of Google Actually Mean Anything?
By Trevor Dumbleton
It's the promise made by all those irritating cold callers - whether they phone you up or spam you by email. "I'll get you on page one of Google." But - even assuming they can live up to the hype - does that promise actually mean anything in the real world?
Firstly, it depends on the keyword phrase that is being targeted. If it's too vague, then even if you could get on to the first page, the people you'd attract probably aren't in your target audience. To check that statement, type almost any single word into Google and see whether you get pages that match what you were searching for.
Even longer search terms can be vague - in my industry, searching for "search engine optimisation" could mean a multitude of different things. You might be searching for free tips, a company to help you, a book to help optimise your website, etc.
On the other hand, if the keyword phrase is too specific then the only person in the world searching for that phrase might be you. Sure, you could well get your website to number one for that phrase but would anyone care?
Then we move on to where will you appear on first page?
Think for a few seconds about how you search and how far down the results you go before you decide that maybe you need to change or refine your search. Chances are that you're like most people and only check out the first handful of results. Maybe the top three or, if you're really feeling lucky, the top four.
The same goes for most other people. So the second half of the results - the ones that you have to scroll down to see - may as well not be there. But the salesman did their job and you're on page one. Wow!
So far, we've covered the simpler parts of what it means to get onto page one of the Google results.
Now for the awkward parts...
Google isn't just one computer, delivering the results for everyone in the world. It's a bunch of machines spread out across different data centres.
Keeping the results of these data centres completely synchronised with each other just doesn't happen.
Partly because it doesn't really need to - your search results will be pretty good even if they're not identical to the next person's results.
Partly because Google are forever testing, so they might be tweaking part of their computer program on one or more of the data centres.
And partly because Google like to offer you results that are personal to you. So if you're logged in to your account (for mail, YouTube or whatever) they'll take account of your previous searches when they deliver a new set of results.
In fact, they'll even do this if you're not logged in unless you've changed the setting on your search page that asks them not to take account of previous searches.
There's no such thing as privacy for most internet searchers. So the results that you see on page one of Google will most likely differ from the results I see, even if we enter the exact same search at the exact same time as each other.
Get help to reach page one of Google for search terms where you stand to get paid with this affordable search engine optimisation.
Article Source: http://EzineArticles.com/?expert=Trevor_Dumbleton
http://EzineArticles.com/?Does-Being-On-Page-One-of-Google-Actually-Mean-Anything?&id=6482735
By Trevor Dumbleton
It's the promise made by all those irritating cold callers - whether they phone you up or spam you by email. "I'll get you on page one of Google." But - even assuming they can live up to the hype - does that promise actually mean anything in the real world?
Firstly, it depends on the keyword phrase that is being targeted. If it's too vague, then even if you could get on to the first page, the people you'd attract probably aren't in your target audience. To check that statement, type almost any single word into Google and see whether you get pages that match what you were searching for.
Even longer search terms can be vague - in my industry, searching for "search engine optimisation" could mean a multitude of different things. You might be searching for free tips, a company to help you, a book to help optimise your website, etc.
On the other hand, if the keyword phrase is too specific then the only person in the world searching for that phrase might be you. Sure, you could well get your website to number one for that phrase but would anyone care?
Then we move on to where will you appear on first page?
Think for a few seconds about how you search and how far down the results you go before you decide that maybe you need to change or refine your search. Chances are that you're like most people and only check out the first handful of results. Maybe the top three or, if you're really feeling lucky, the top four.
The same goes for most other people. So the second half of the results - the ones that you have to scroll down to see - may as well not be there. But the salesman did their job and you're on page one. Wow!
So far, we've covered the simpler parts of what it means to get onto page one of the Google results.
Now for the awkward parts...
Google isn't just one computer, delivering the results for everyone in the world. It's a bunch of machines spread out across different data centres.
Keeping the results of these data centres completely synchronised with each other just doesn't happen.
Partly because it doesn't really need to - your search results will be pretty good even if they're not identical to the next person's results.
Partly because Google are forever testing, so they might be tweaking part of their computer program on one or more of the data centres.
And partly because Google like to offer you results that are personal to you. So if you're logged in to your account (for mail, YouTube or whatever) they'll take account of your previous searches when they deliver a new set of results.
In fact, they'll even do this if you're not logged in unless you've changed the setting on your search page that asks them not to take account of previous searches.
There's no such thing as privacy for most internet searchers. So the results that you see on page one of Google will most likely differ from the results I see, even if we enter the exact same search at the exact same time as each other.
Get help to reach page one of Google for search terms where you stand to get paid with this affordable search engine optimisation.
Article Source: http://EzineArticles.com/?expert=Trevor_Dumbleton
http://EzineArticles.com/?Does-Being-On-Page-One-of-Google-Actually-Mean-Anything?&id=6482735
No comments:
Post a Comment