4 Effective Search Engine Optimization Tips Through Article Syndication

4 Effective Search Engine Optimization Tips Through Article Syndication



By Colin Merry

There are a variety of ways which business owners and marketers conduct effective search engine optimization in today's competitive online markets. One of the most valuable and wide spread is the use of content development and article syndication focusing on keywords important to any company selling products or services. The potency that comes from using powerful article platforms, like EzineArticles.com, is the freedom of users to write about topics and provide valuable information that people will find use full and search engines will rank highly.

Here are 4 important items to keep in mind whenever writing content for effective SEO.

1. Keep your content 100% unique

The most important aspect to properly doing SEO through article submission is to keep your content 100% unique. It is critical that you never copy and paste any amount of information from other websites or articles, even a sentence or two, as search engines like Google crawl all of the content that is uploaded to the web. Any amount of copying will not only inhibit the potential of your article to produce results, but may actually get them removed from search engines and article sites all together. This, however, is not to say that you can't use information from the web for conceptual development or as a guideline within your writing, but be sure that you do all of your own writing uniquely and even test it under Copyscape.com to be completely positive nothing has been taken from another source.

2. Never duplicate your own content

One of the biggest misconceptions that marketers fall prey to is the idea that you can write an article or post and then upload it to a number of different sites. This is something that you want to avoid as even if you are the sole creator of that content, search engines may see the duplication as copying and slap the results or potency of the articles from search engine results entirely. A common rule is to place one article on only one article syndication platform to avoid any potential problems of the duplicate content rule.

3. Keep your keyword density at 1-5%

When you are writing for a web page, blog post, or article it's important that you gear that content towards the specific keywords and phrases that you are trying to optimize for. This does not mean that you randomly place those keywords within paragraphs or sentences, or use them to a point where you're writings flow is compromised, but by using a keyword density of roughly 1-5% you are producing the levels that search engines find palatable. Typically as a rule, include the term within the title of your article, once or twice throughout the body (depending on length), and again within the author bio area as a link pointing to the website or webpage you are currently optimizing.

4. Use anchor text links including keywords

This is the most critical piece to effective search engine optimization through potent article syndication. While you are focusing your title, paragraphs, and sentences towards a specific search term, be sure that you include that keyword as a link to the site you are optimizing within the body or author bio space. Without completing this step search engines will be more hard pressed to associate that specific search term with the website you are optimizing, as when the term is directly pointing to your website search engines rank your site far more effectively as being valuable to that specific keyword.

Using article syndication and content development as a means for effective SEO is not only cheap, even free, but extremely powerful when done properly. With keeping just a few key concepts in mind and ensuring that your writing is relevant and informative, you can get the greatest reach, traffic, leads, and conversions by providing free information to web users who are actually looking for the topic your discussing.

If you have trouble writing or are unsure of the ways to properly optimize your content for natural SEO, you may consider contacting a search engine marketing company to see how you can outsource this work to professionals with experience within the field. Either way, be sure to conduct your own research as to what solutions are the most valuable to your business and start taking advantage of affordable SEO services today.

Colin is a leading search engine marketing expert and has been involved in marketing online and offline businesses of every size since 2005. His preferred methods of Effective Search Engine Optimization include article syndication and working with professional SEO experts like noteworthy StimulateSearch.com

Article Source: http://EzineArticles.com/?expert=Colin_Merry





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