SEO - Are You Feeding Your Spiders?
By Katerin G
What do you need to know about Search Engines? (BTW- The abbreviation of Search Engine is SE.)
Indexing
Ranking
Algorithms
Out of these three, the algorithms are changed most often and seem to be the point of much contention and speculation among webmasters and SEO folks.
You will learn a bit about each of these areas but the most important SEO action step is:
Get Links To Point To Your Websites and Blogs From Theirs!
If you have a short term memory, copy and paste these words, make them big and bold and tape them to your computer so this action is in the forefront of all your SEO work.
Now and in the future you will begin to learn how to diversify. In order to really make it online you are going to have to do a combination of organic traffic and paid traffic.
DO NOT use link farms, exchange link sites or buy software that guarantees that you will get links to your site.
DO NOT use Search Engine submission forms ( there are exceptions).
You can take any blog or any website from scratch and with a combination of Free and Paid links to your sites and blogs you can be indexed on Google within 2 to 4 days.
Spider Behavior- Search engine spiders or Bots as some people call them. Bots is short for Robots.
These spiders or bots crawl the Internet looking for 'food' to bring back to the people who put in a search request in the search box of the search engines.
But how do they find the sites that they want to bring back? They find them through links from one page to another all over the Internet.
Imagine a spider crawling along a giant web, always moving from one string of that web to another, all connected. If he meets a dead end, that is to say, a site that has no link onward, it will turn around and head off of that page looking for the next link to follow.
How often do the spiders crawl?
Once you are indexed it will depend on how often you are putting up good fresh content and how many sites are linking to yours.
Before you are indexed you will need to get sites to link to you that are putting on good fresh content on their sites.
So what happens is the spider sees a page and crawls the page. If that page has links going out of it to other sites, the spider will follow that link to the page on the next site and this goes on and on. The spider than will come back to the same pages that it crawled as long as their fresh content being put on that page.
A very important thing to remember is that the spider crawls pages not sites. So the key to getting the spider to crawl your pages on your site or blog is by getting links to all the pages on your blog or site that you want to have indexed.
If you have 30 pages on your website but links only coming in to your home page it is highly likely that is where the bot or spider will stop. The food is just not there for the spider to eat!
Katerin is also a coach, consultant, author and trainer. She is the #2 Top Blogger with the second most subscribers on Active Rain, a real estate network blogging platform. She was first licensed in California in 1983 and has received numerous awards. She is a guest presenter on Virtual Real Estate Bar Camp and a contributing writer for the Active Rain Guide. She also teaches Realbird tutorials for Realbird. Katerin's passion lies in coaching agents to reach their full potential through developing their brand as well as niche markets with blogging, SEO, PR, social networking and good ol' direct mail campaigns to expired listings. Katerin developed a 9 week webinar course,' SEO To The Top'. Agents rave about their results from attending this course. Katerin works one on one in private coaching sessions and has customized specific to market expired listing marketing letters, branding, SEO and social media management for her clients.
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