How to Start a Website in the Right Way With the Correct Search Terms - Keyword Research
By Martin Platt
SEO Keyword Research
Write a business case; it forces you to think about your website, who it is for, how it will be used, who will visit it, and ultimately how successful it will be.The business case, or niche in which you wish to operate may well change due to this article - you are able by researching keywords to better understand you customers, niche and competition, all leading to a much stronger business case for your business plan.
Search Keyword Research
Hands up if you are listening?This is really important.To make it worth your time putting together a website, you need to make sure that it is making use of keywords that search users search for.If the site you're putting together doesn't have many people searching for the information / products / services that are on the site, then there will be no customers, and it is completely pointless.
Advertising can drive traffic to your site, but at what effort and cost?Are there other opportunities, other keywords out there that are more easily attainable for you?
Understanding your Niche
Tell me, what is your niche?Your site needs a focal point to be coherent.When your visitors think about your niche, you want them to first think of your website.Is there some aspect of your niche that customers are particularly interested in and how would you know?Keep an eye on internet resources such as forums, chat rooms and blog comments associated with your niche subject, listen to people, ask your friends, look in niche publications.What are people asking for?Does your niche get discussed often?Is there a core phrase that you could use that would describe your niche?
Can you beat your competitors - Do you know how to?
Use your favourite search engine to locate information about your niche - search for something related to your niche.The number underneath the search box once you have performed the search shows the number of pages that were found.
In the search results, there will be a number of sites, your competition. Open their sites, look at what they offer, where they offer it, if it is good, why? Is there something missing? Have you heard of them before? Are all these things the same for you and your competitor? If so, it might be an idea to have a rethink, as there is probably something easier to crack out there, or possibly a better angle. If you think you have something that they don't, search for it, and see who is in the results.
If you really wanted to get into the nitty gritty, you need to know for each of those sites, their age, the number of inbound and outbound links, page rank, body content - all these things are big factors in the ranking of that site.
Search Term Analysis Programs
Some utilities on the net will help you to discover the search volume per month, and levels on competitiveness for your search phrase.The good thing with these tools is that they are also able to suggest other keywords that may be applicable to your core phrase.
Some tools are:
Keyword Tool from Google AdWords (it's free!)
Keyword Research - keyworddiscovery.com
Keyword research - WordTracker.com
Siphon the free traffic - Pick the correct keywords
If nobody searches for the search term that you are focusing on, it makes it much more difficult to generate money.Without planning the search phrases that you target carefully, using scientific methods that quantify what is required to achieve your goals, your SEO efforts are likely to be wasted. You will get traffic, but will not achieve the true potential of the site.We can always find a way to overcome these existing problems, by fine tuning those keywords.
If your keywords are chosen correctly, your site is more likely to be structure in such a way that it makes sense in that context, through the choice of headings, categories, tags, page content, backlinks, anchor text, image names, and the search engine is more likely to be able to find your content and rank you well for it, as you deserve.As you can probably see from the list of items that feature in making the site rank well, changing from the wrong keywords to the right ones is likely to require a lot of rework.
Can you choose keywords yourself, or should you pay someone to do it?
Due to the importance of getting the right keywords for you site, it is a good idea to spend a great deal of time researching the best terms, researching your competitors, niches and so on, before jumping in to creating a web site.
This is definitely something you can do, although we believe it is a question of efficiency - sales resulting from doing this correctly will far outweigh the initial costs, and this effect will be ongoing for some time.
Find out how to get the right keywords, get Brisbane SEO service!
Go to the SEO company for more help and information.
Article Source: http://EzineArticles.com/?expert=Martin_Platt
http://EzineArticles.com/?How-to-Start-a-Website-in-the-Right-Way-With-the-Correct-Search-Terms---Keyword-Research&id=6466864
By Martin Platt
SEO Keyword Research
Write a business case; it forces you to think about your website, who it is for, how it will be used, who will visit it, and ultimately how successful it will be.The business case, or niche in which you wish to operate may well change due to this article - you are able by researching keywords to better understand you customers, niche and competition, all leading to a much stronger business case for your business plan.
Search Keyword Research
Hands up if you are listening?This is really important.To make it worth your time putting together a website, you need to make sure that it is making use of keywords that search users search for.If the site you're putting together doesn't have many people searching for the information / products / services that are on the site, then there will be no customers, and it is completely pointless.
Advertising can drive traffic to your site, but at what effort and cost?Are there other opportunities, other keywords out there that are more easily attainable for you?
Understanding your Niche
Tell me, what is your niche?Your site needs a focal point to be coherent.When your visitors think about your niche, you want them to first think of your website.Is there some aspect of your niche that customers are particularly interested in and how would you know?Keep an eye on internet resources such as forums, chat rooms and blog comments associated with your niche subject, listen to people, ask your friends, look in niche publications.What are people asking for?Does your niche get discussed often?Is there a core phrase that you could use that would describe your niche?
Can you beat your competitors - Do you know how to?
Use your favourite search engine to locate information about your niche - search for something related to your niche.The number underneath the search box once you have performed the search shows the number of pages that were found.
In the search results, there will be a number of sites, your competition. Open their sites, look at what they offer, where they offer it, if it is good, why? Is there something missing? Have you heard of them before? Are all these things the same for you and your competitor? If so, it might be an idea to have a rethink, as there is probably something easier to crack out there, or possibly a better angle. If you think you have something that they don't, search for it, and see who is in the results.
If you really wanted to get into the nitty gritty, you need to know for each of those sites, their age, the number of inbound and outbound links, page rank, body content - all these things are big factors in the ranking of that site.
Search Term Analysis Programs
Some utilities on the net will help you to discover the search volume per month, and levels on competitiveness for your search phrase.The good thing with these tools is that they are also able to suggest other keywords that may be applicable to your core phrase.
Some tools are:
Keyword Tool from Google AdWords (it's free!)
Keyword Research - keyworddiscovery.com
Keyword research - WordTracker.com
Siphon the free traffic - Pick the correct keywords
If nobody searches for the search term that you are focusing on, it makes it much more difficult to generate money.Without planning the search phrases that you target carefully, using scientific methods that quantify what is required to achieve your goals, your SEO efforts are likely to be wasted. You will get traffic, but will not achieve the true potential of the site.We can always find a way to overcome these existing problems, by fine tuning those keywords.
If your keywords are chosen correctly, your site is more likely to be structure in such a way that it makes sense in that context, through the choice of headings, categories, tags, page content, backlinks, anchor text, image names, and the search engine is more likely to be able to find your content and rank you well for it, as you deserve.As you can probably see from the list of items that feature in making the site rank well, changing from the wrong keywords to the right ones is likely to require a lot of rework.
Can you choose keywords yourself, or should you pay someone to do it?
Due to the importance of getting the right keywords for you site, it is a good idea to spend a great deal of time researching the best terms, researching your competitors, niches and so on, before jumping in to creating a web site.
This is definitely something you can do, although we believe it is a question of efficiency - sales resulting from doing this correctly will far outweigh the initial costs, and this effect will be ongoing for some time.
Find out how to get the right keywords, get Brisbane SEO service!
Go to the SEO company for more help and information.
Article Source: http://EzineArticles.com/?expert=Martin_Platt
http://EzineArticles.com/?How-to-Start-a-Website-in-the-Right-Way-With-the-Correct-Search-Terms---Keyword-Research&id=6466864
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