Monday 15 August 2011

How To Get Your Website on Google And The Difference Between Indexing and Ranking

How To Get Your Website on Google And The Difference Between Indexing and Ranking



By Janna Jungclaus







Everyone wants to get their website on Google - you want to get your website on Google too, right?

Well, there are two different aspects to getting your website on Google or any search engine, for that matter: getting your website indexed and getting your website ranked highly on the first page to get traffic.

Let's look at getting your website indexed first.

Getting your website indexed, means that the search engines know about it and show it in their search results. In technical terms, it means that the website should be crawled by the search engine bots. These are automated computer programs that discover everything on the world wide web - as you could imagine, loads of new articles, pictures and videos get posted every day, so these search engine crawlers are constantly crawling the web to make sure they know about all the new content.

To make sure your website has been crawled and indexed, you can submit your website to each search engine individually. This basically means that you tell them you have published something new that should be crawled and indexed. Alternatively, you can connect your site to another site that is crawled by the search engine robots constantly because it has so much new content - bookmarking sites are especially famous for this. So bookmarking your website with a bookmarking service such as Digg or Delicious, will help you to get your website indexed quickly.

Once your website is indexed, how do you get it on the first page of Google?

Being shown in the first few positions on Google is a great benefit to your site, because it means your website will be seen by a lot of people, and you will also have a great number of visitors coming to your website, potentially buying your product or service. The art, and science of having your website show highly on Google is called SEO, or search engine optimisation.

Firstly, you need to consider what search term your website should show up for - this is the main keyword you will need to use.

You then need to do what is called on-page SEO - making some changes to your website itself to make sure the search engines recognise that your website is about your targeted keyword. On-page SEO, can include tailoring the content of your website, posting meta data, and creating an internal linking structure.

The next step is to do off-page SEO, where you influence factors outside of your website to increase your search engine rankings. This may include links from articles, press releases, directory listings, bookmarking services and much more.

Finally, it's important to monitor your effort - has what you've done really worked? How good are your results? Have you been able to increase your profits? These are all good questions to ask to measure whether it was worth it to get your website on Google.

For more information on marketing your website online and cheap SEO, including the free whitepaper "How To Generate More Leads, Attract More Customers and Make More Profit With Internet Marketing" visit http://www.eminentonlinemarketing.com.au







Article Source: http://EzineArticles.com/?expert=Janna_Jungclaus





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