SEO Audit - The Secret To Your Web Site's Success

SEO Audit - The Secret To Your Web Site's Success

By Therman Murch


An SEO audit is a vital part of any solid Internet marketing plan. It evaluates the health of your entire marketing scheme, and while it is a simple concept, a good SEO audit is anything but simple. Analyzing your Web site and marketing effectiveness is more than just seeing how many hits your site had during a period of time. It's about seeing where each click came from, the percentage of hits on your page that followed through to sales, where the weak spots in your marketing strategy are, what other opportunities are available to improve your numbers and if there is competition or other threats that may undermine your marketing abilities. Additionally, a good SEO audit will show you if the marketing you are doing is reaching the proper demographic.
The Technical Side
An SEO audit can be a real pain. Doing it the right way is time-consuming, and the end result contains enough detail to make even the geekiest geek's head spin. The good thing about the thoroughness of an SEO audit is that it makes you extremely confident about what you need to change. It definitely beats the "Hey, sales aren't what I'd like them to be so let's try this..." method. There's no hit and miss when you conduct an SEO audit. You see exactly what the problems are in your marketing plan, and you can implement changes to correct them.
What an SEO Audit Report Looks Like
Many reports begin with a general statement of purpose. It should state your company objective simply, in just a few short lines. Next comes the lexicon. This will detail all of the keywords the SEO process generated that relate to your products or services. Each keyword should be listed according to rank and why each should or shouldn't be used to create your marketing. A good auditor will then check the tools you are using to do everyday tracking. Whether you're using Analytics or other SEO tools, the auditor will gather all of the daily traffic information from those tools. Then they'll compare the stats to the keywords and see if your actual marketing is living up to the potential of the keywords and phrases you are using. To complete the SEO audit, your SEO consultant will completely dissect your Web site to see if any of the meta tags, links, references, site maps and cross-linking are broken. They'll also check your competitors to see how your site is performing relative to the competition.
Did you know that the textual content (words) on your Web site make a difference when it comes to ranking? It's not just the keywords and/or phrases that count, it's the content of the text as well. Businesses often make the mistake of not caring about what the pages of their Web site or other marketing tools "say" as long as the keywords are there enough times to make it visible to search engines. Search engines don't like that, and bad content will devalue your Web site. Therefore, an SEO audit will check to be sure all of the content on your Web site and peripheral marketing pages (such as articles that point to your site from other directories) have relevant content.
Finally, an SEO audit will review any backlinks to your site to make sure there are no broken links on outside advertising sources. It's exciting to see that your site is mentioned on other blogs, social media accounts and/or articles, but those links must remain active. Your SEO consultant will make sure your backlinks are active or recommend ways to address the inactive ones.
After an SEO Audit
Now that you have a detailed report to view, you need to make sense of it. The auditor's job is to explain what everything means and how it relates to your site and effectiveness of your marketing. The SEO audit gives you a method to formulate a new plan of action, and the auditor should help you create that plan to make your marketing stronger. Not quite as simple as it seems, is it? No, an SEO audit isn't simple, but it's one of the most important things you can do for the health of your online business.
If you're ready to maximize the results of your Web site, an SEO audit is the first (and most important) step. The Web Gnomes provide the best audits in the business so when you're ready, we're here to help you take your site to the next level!

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3 Ways to Make Your Website More Visible

3 Ways to Make Your Website More Visible

By Thomas H Brady


There are many strategies for getting your website noticed by search engines. This is a challenging effort which takes time and patience for it to work. Attaining the highest page rank is your primary goal for any search engine, this allows your website to be viewed by your target audience. Below I have listed only a few of the ideas which will assist you in getting your website to the top of the most popular search websites such as Google, Bing, and Yahoo.
Writing Good Content
This may be the most important strategy of all. If your pages contain relevant, good content, search engines will be more likely to rank your page higher for pertinent searches. Additionally good content will encourage more sites to link to your pages, thereby further increasing your search engine ranking. Secondly, keep your content updated. Visitors to your site like updated content, so they will visit your site more often. The more folks who visit your website or product page, the more it leads to more links to your content, which ultimately results in more traffic.
Keywords
Don't make the mistake and target only one word key just because it sounds right to you, or because it gets a lot of hits. Think about your site your goals, then search out what keywords people search for when they want to look up a product or service. Use tools such as Google Analytics to see which keywords result in the most goal conversions.
Linking to Other Highly Respected Sites
Most search websites rank sites more highly if they're linked to by other well-respected sites also commonly known as back links. The key here is highly respected. Just getting linked to from hundreds of reciprocal link pages is not going to do much for your ranking with the search engines. Target a few relevant good-quality sites and directories that are full of useful information and rank well on the search engines then try to get a link back from them. Some link directories let you submit your site for free while others require a fee. While paying for a submission can be expensive, it can be worth it, especially if you're in an aggressive niche that has a lot of competition.
This is by no means all-inclusive, so be creative and seek out more information on getting your website on the most utilized websites, it is profitable and most of all fun.
Thomas Brady - Looking for other information which can assist you... Check out this site http://www.youmakemoneyfasttoday.com.

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Using Internet Marketing Services To Drive Internet Traffic

Using Internet Marketing Services To Drive Internet Traffic

By Larissa Vinci


When you are looking to promote your products and services effectively one of the best internet marketing services you can choose is to implement press releases. Press releases have the power to generate huge amounts of traffic to your company website in one quick step. Press releases can be send out to multiple press release submission sites and social bookmarking sites in order to ensure the largest possible audience and generate instant interest in your company's products and services. However, it is important to ensure that you have an effective press release, something that is easily achieved by engaging the services of an internet marketing specialist.
You may be tempted to try your hand at writing your own press releases, and if you know what you are doing then that is fine. However, you could save yourself some valuable time, money and effort by enlisting help from an agency who specializes in internet marketing services. You are then free to spend the extra time on your hands doing more important tasks such as developing products, breaking into a new niche market or setting up new partnerships with investors. These releases should not only hype your latest developments in products and services and offer some information about your company goals and history.
Internet marketing services can really help your business to make its mark online, something which can also spill over into offline business. These releases can help drive internet traffic to your website in large burst whenever a new product or improvement to your services is introduced within the company. When coupled with other SEO activities, this can ensure a steady flow of traffic to your website. Press releases can also be submitted to social media and social bookmarking websites to maximize their impact. In fact, social media can be exploited to great effect when you establish a presence on sites such as Facebook and Twitter.
An internet marketing services provider can also help to establish a solid social media presence for you by opening accounts on social networking sites on behalf of your business. You can then take over the day to day running of these accounts, or you retain the agency's services to deal with account management. This will allow you to develop a social media campaign to promote your business. You could also enlist the agency services to submit links to a variety of social bookmarking sites.
Social media sites, social bookmarking and SEO ready press releases are all useful internet marketing services which can help drive traffic to your company website.

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Anti-SEO How NOT to Promote Your Web Site

Anti-SEO How NOT to Promote Your Web Site

By Peter Blue


There are many articles out there describing how best to promote your site using SEO (Search Engine Optimisation), linking strategies and possibly a few 'black-hat' methods. So, I thought it might be amusing to show you how to un-promote your web site and get as close to zero traffic as possible. It's also amusing to note that a few clueless companies have adopted these methods to great effect.
PART 1 - Non-technical methods.
1. Remove all references of your domain from business cards, invoices, email signatures and any documents you produce. It's not often that people will bother to manually type your domain into their browser but lets not tempt fate!
2. On no account allow anybody to link to any page on your site except perhaps the front page. A well trusted method is to put a legal notice on your site demanding that any potential content-stealing linkers get permission or face legal action. Axis-of-evil sites like Google, Yahoo, Bing, DMoz, LinkForge and online directories should all be contacted by your lawyers demanding they remove ALL links to your site.
3. Put ALL of your content behind a pay-wall. You have laboured long and hard on your content so its only fair that everyone should pay to see it. On no account put a publicly readable intro anywhere on your site. When someone does actually pay to read it, insist they sign an NDA (Non-disclosure Agreement).
PART 2 - Technical methods
1. Get your engineers to install a "robots.txt" file written in such a way to exclude ALL search engines, especially the truly evil content-stealing Google. Also include the "nofollow, noindex" meta-tag to all your pages just to make sure!
2. You should also get your engineers to block all IPv4 addresses from 0.0.0.0 to 255.255.255.255 as they are all used by sneaky search engines trying to steal your precious content. If your engineers try to convince you that you are blocking the entire Internet just ignore them, they are just "techies" and they don't really understand how business works.
3. It's important to get the text looking just right and the easiest way to render every item as an image, the bigger the better. Use as little text as possible in your pages - in any case, most of it should be behind a pay-wall!
4. The "Description" meta-tag is only used by nerds so leave it blank along with the title tag. The "Keyword" meta-tag should be stuffed with words relating to pornography, on no account put any words relevant to your business there in case Google or any other evil search engine finds and steals it.
5. Everyone now has 10 giga-bit Internet access these days so silly, geeky things "load-speed" and "file size" are now, thankfully, irrelevant. This presents some amazing new opportunities; like insisting all visitors are forced to watch a 30 minute HD video on how wonderful your company is. If anybody tries to get past it, the Digital Millennium Copyright Act (DMCA) is your friend.
6. Everyone these days has a 48" plasma monitor attached to their PCs so, use all that screen real-estate, only cash-less kids use iPads and iPhones which means they can be ignored.
PART 3 - Advanced methods
By now you should be getting single-digit page hits per month but there is still more you can do. If you want to play with the big boys here are some advanced methods:-
1. Contact your MP or congress critter and try to get laws passed banning ALL forms of linking to any web site, its all content stealing anyway.
2. Get laws passed that assume that ALL Internet users are potential content thieves and should therefore pay a surcharge on their Internet access to make up for the huge financial losses that companies like yours are suffering.
3. Get laws passed to force all ISPs (Internet Stealing Providers) to only allow their users to visit approved sites like yours. This is called a "Walled Garden" and worked amazing well for Compuserve and AOL. Lets face it, most of the other sites don't contain anything useful and are there just for hackers, pirates and content thieves.
To most web savy people, this article sounds ridiculous but there are companies out there now employing some of the methods in this article. Some of them won't be around for much longer!
Peter Blue is involved in the development and funding many startups based in the UK

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Advice on Choosing an SEO Consultant

Advice on Choosing an SEO Consultant

By Ade Lewis


The role of an SEO consultant covers a very broad subject area, from uncovering coding issues within a website that are preventing it ranking well through to link building to raise your popularity with search engines. SEO is a fairly new industry and consultants come from many different backgrounds, depending on their route in to SEO a consultant will favour some types of optimisation techniques more than others. The main role of an SEO Consultant, however, remains constant and that is to develop and implement strategies that will improve your rank within Google and other similar search engines.
Search engine companies such as Google, Yahoo and Bing have become pretty good at sniffing out websites that have been using underhanded SEO techniques with the intention of manipulating search engine rankings. Usually these bad practices are penalised with a drop in rankings until the optimisation techniques are changed but in the worst cases it can result in a site being completely de-listed from the search engine. Like most professions there are good consultants and there are bad ones so here are a few pointers to help your choose a good SEO consultant and avoid the chance of getting your website rankings penalised.
Does the SEO consultant follow SEO best practices? Search engine companies publish guidelines of how they like to see websites built and marketed, they also list practices such as buying back links, website cloaking and hidden site content that will attract penalties. Make sure that the person you choose to look after your SEO practices 'White Hat' SEO that follows search engine guidelines and steers well clear of anything that could cause your site reputation permanent damage.
Does their approach to search engine optimisation provide consistent and long-term results, while protecting your brand at the same time? You wouldn't want your ranking to suddenly fall after a month of hiring an SEO consultant or have your ranking fluctuating wildly. If either of these occurs it can give your brand a bad reputation and therefore hinder business. Make sure that you talk in detail with your consultant and find out exactly what they plan to do to optimise your site prior to them starting work, you may not understand all of what is said but the fact that you have questioned the consultant will mean that they take a much more methodical approach to your site.
Do the strategies appeal to web users? A good SEO consultant will optimise a website with web users in mind first and search engine rankings second. All of the major search engine companies have stated that websites should be created to give a visitor the best experience possible with well written, relevant content and an easy to follow navigation structure. Part of the role of an SEO consultant is to advise on ways to enhance your site content so that it is more relevant to a given search term. Whilst it is important that this job is carried out, it is also important to keep in mind that your website is primarily for your site visitors and not simply there to rank as highly as possible. Most SEO consultants will give examples of websites that they have already optimised to rank highly, visit these websites and gauge whether the content gives a site visitor a good user experience or if it reads like it was written by a robot just to rank well.
Quality or quantity? If you are in the sales business then a good SEO consultant understands that the quantity of site visitors you get on to your site is not as important as the quality site of the site visitors. By this I mean that it more beneficial to have 100 site visitors and make 10 sales rather than have 1000 site visitors and make no sales. This is all down to the keywords that you choose to target for your SEO campaign. Say for instance you sell blue coloured Widgets. By successfully optimising your website for 'Widgets' you may get a high amount of site visitor but a low-level of sales, your site visitors may have been looking for red coloured Widgets. By optimising your website for 'Blue Widgets' or 'Buy Blue Widgets' you are far more likely to make sales.
What services does the SEO consultant offer? It is important to make sure you know specifically what services you will be receiving. Some consultants simply adopt an advisory role, they will look at your website, look at your competitors and then write a report telling you that you need to do A, B and C to make your site rank well. That is fine if you have your own in-house development team but not so great if you don't. Other consultants will carry out all of the strategy work and implement it for you so make sure that you understand exactly what you are getting for your money.
How much is the consultant charging? This is the most obvious question of all but one that is not really that well understood. Carry out price comparisons between different consultants and make sure that you compare like for like. Get to know what the going rate is for optimising a website similar to yours and question price quotes that are very high or very low. No decent SEO consultant will guarantee getting you to the number one position, there are just too many variables to take in to account so be very wary of anyone that gives you a number one guarantee.
How compatible are you and the consultant? You don't have to become the best of friends but a good working relationship will go a long way to making your SEO campaign more successful. In every aspect of SEO there will be times when a consultant can either just do enough to fulfil their contract or go the extra mile to get you better results. If you have a strong and friendly working relationship with your consultant then you are much more likely to get a few more miles out of your campaign.
My name is Ade Lewis and I am an SEO consultant providing a wide range of SEO services from fixed price SEO packages through to high level SEO consultant services. I can offer you help and advice to get your website ranking in the top Google organic search engine listings. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having a search engine optimiser on-board. I can help you succeed in gaining higher search engine rankings.

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Internet Marketing Services Which Provide Web Content

Internet Marketing Services Which Provide Web Content

By Larissa Vinci


When building a company website to enhance your online business presence, search engine optimization is one of the most important internet marketing services that you should invest in. Search engine optimization is a marketing technique which helps search engines find and rank websites. It is designed to make sure that your website appears near the top of the results page returned when a consumer performs an internet search with keywords relating to your company, products, or services. Statistics show that when looking for a service provider or a particular product online, most consumers will not look beyond the first page of the results and even fewer will scroll past the top ten results on the first page.
One way to achieve successful search engine optimization is through specially written site content in the form of articles and blogs. The inclusion of articles featuring specific keywords and phrases can really improve your websites search engine optimization. However, not everyone enjoys, or feels they have the ability to write articles, especially if they are to include specific keywords and phrases a set number of times. That is where SEO agencies who offer internet marketing services come into their own.
When you purchase an article writing package as part of your internet marketing services, you will be provided with professional articles of a high standard which are SEO ready. The articles should be guaranteed to be unique to your website. The majority of agencies will also submit the articles to directories and social bookmarking site as well to generate even more traffic. By outsourcing article writing, you not only save a great deal of your valuable time, but also ensure that your web content is professional, high quality and informative. It makes perfect sense to hand over article writing to professional writers rather than take on the responsibility of doing it on your own.
In addition to articles peppered with keywords and search terms, it can also be helpful to introduce blogging to your website. The benefits of blogging are fairly well known, but for many people the set up process and the blogging itself is the stumbling block. An agency which provides internet marketing services will most likely be able to offer a range of blogging service including setting up a SEO ready blog and offering instructions on how to provide regular updates and information regarding your business through daily, weekly or monthly blog posts.
SEO ready articles and blog posts are both very useful types of internet marketing services which are best performed by an experienced professional to provide the best quality SEO ready web content.

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Hiring Internet Marketing Services Experts To Perform Keyword Research

Hiring Internet Marketing Services Experts To Perform Keyword Research

By Larissa Vinci


When it comes to creating an online presence for your company, there is much more to it than simply building a website. While a website is a great first step as an online point of contact, it is also important to ensure that you draw plenty of traffic to the site and that the website is performing to the best of its ability. There is little point in spending a large amount of money creating a beautiful website if no-one can find it. There are a number of other processes which can contribute to building a fantastic online presence for your company including reputation management, search engine optimization, blogging, article writing, keyword research, and creating high value backlinking. As a whole, these processes are collectively known as internet marketing services.
If you do not have experience in these areas, they can be time consuming and complex. In addition to this, if they are done incorrectly they can become worthless, or even worse, they can do more damage than good. It is recommended that if you are not confident performing these tasks you should strongly consider engaging a professional agency to take care of all of your internet marketing services. This will not only save you a great deal of time, but will ensure that the work is carried out to the highest possible standard.
One of the most important internet marketing services which the majority of agencies can carry out on your behalf is keyword research. Keyword research can make or break a business website. However, it can be an extremely frustrating task. In order to be most successful, it is essential to find highly searched terms with limited competition. If you are not experience in performing extensive keyword research then you may well miss the mark. When you offset the cost of employing a professional agency to perform this task against the potential business lost if a competitor comes up higher in search engine queries then you will find that it is well worth the initial outlay.
Enlisting a professional agency to carry out your keyword research and any other internet marketing services you may be considering will free up your time, allowing you to focus on other areas of your business, such as developing your products and services. By employing a keyword research specialist you can be assured that you will be provided with the appropriate keywords for your business niche allowing you to target the largest number of potential clients.
When you consider performing keyword research for your business' website, it is well worth looking into hiring a professional SEO agency with experience in internet marketing services.

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